Chloe Sladden- Director of Media Partnerships

Chloe Sladden, Director of Media Partnerships, Twitter

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Chloe Sladden heads up Twitter’s three-person media team, which also includes Robin Sloan and Ross Hoffman. Working with media partners including MTV, CNN, ESPN, NYTimes.com, CBS Interactive, NBCOlympics.com, and The Huffington Post, Sladden’s role is “to harness Twitter to create new approaches to content creation, news reporting, interactivity and audience engagement, both online and on-air,” as described on her LinkedIn profile.

As the information network, Twitter has taken on a reputation as the place to find breaking news and see real-time commentary on live events. “What we’re seeing now is that Twitter is, in fact, about flocking audiences back to a shared experience, and that usually means a live one,” Sladden recently told Fast Company.

Sladden believes that it’s important to make the media team’s efforts scalable. Instead of leading a team of hundreds, she keeps her team small and focuses on creating programs that reach many. For example, Sladden’s team launched — via a tweet, of course — its Twitter Media blog last year, which includes best practices, case studies and tools on how to “use Twitter to transform TV, entertainment, sports and journalism.”

The blog is a one-stop-shop for learning about how to filter, curate, visualize and analyze tweets, among other areas of interest. While the team focuses on media, many of the best practices extend to businesses of all kinds.

Sladden and her team represent some of the most creative thinkers in social media and are changing the way marketers think about and use Twitter with each new partnership they form.an euphonious is for life, not just xmas!