Here, I would like to introduce practical measures techniques SEO. In the algorithm, which is the condition of hundreds, to display the upper, "Text Match" of the factors in the page, "Link Reputation" and "link population factors outside the page is an important factor. Well, precisely speaking, I have still, if firm measures to suppress these three elements, you can view the top would definitely Google.
This site also, very popular in the three keywords of "life saving", "savings", "homework" in this measure, which appears on the first page in Google either. So, I think here would like to show you how to optimize these three elements.
- incidence keyword
Text matches are important, there are three "location of the keyword" position "," keyword "incidence" keyword. Among them, the incidence is the basic of the keyword. Is considered the same as the search keyword text words come out many times, there is a strong association with the keyword. Of course, if one does not contain any keywords in text, I will not be found in the search.
For example, the keyword of "homework" to the text in the page if it is used a lot, and the robot pages related to "sideline" This page is recognized. Nevertheless, if a string of keywords "homework", but not appear significant. And put into a large number of the same keywords, is assumed to be (to try to improve the position of illegal search) search spam, would incur a penalty.
So, how much keyword I would do, if one appearance? "Incidence" keyword here is come to making a decision. And the incidence can be calculated by the "total number of all words in the page / number of occurrences of a keyword". (× 100 ÷ total number of occurrences of all words (%) = keyword incidence of keywords). In general, the incidence is said to be 5-7% is best. However, by the total number of all words of the page, the best rate of appearance will vary. If a small number of all words, you do not have to worry nearly 10% separately. By the way, you can find out by entering the URL of their field below, and click the incidence keyword analysis.
- keyword position
Subject to evaluation the position of the keyword. The characters are written at the beginning of each tag in HTML, will be highly appreciated. In particular, the robot has to recognize characters written (immediately after body tag), and must contain the important keywords in the first line of the body of the text. Is because often in papers such as the conclusion is written near the top this.
I think if you ask to see the top of each page of this site, and you can see that there is a sentence that contains the important phrases that page. It is, but it is not such thing of thinking position "keyword". So, immediately after the <body> tags, description is omitted superfluous in HTML, try to place the important phrases as possible.
- location of the keyword
Parses the HTML of the page, the search engine will compute the importance of keywords or tags that are placed on. Particularly important tag is the title tag. text that is described in <title> tag, since they represent a representation of the page, but that it must contain the key words have been recognized. Put words in the title tag are displayed as "Page Title" in the menu bar of your browser.
Case of this site, "life saving sideline savings" because the title, the robot recognized as a site for such as "life saving", "savings", "homework" is not valued those keywords.
So you put the keyword in the title tag which, I must think about it. Be displayed higher in the keyword is popular competition display higher then difficult violently, worrying about when choosing a keyword, it keyword unpopular On the contrary, there is little the number of times it is searched.
Also, you have access are displayed even higher, keywords unrelated pages and conversion rate is lowered, there is no meaning. So, it is possible to match the contents of the page, select the keyword you have a certain level of access is the key. By the way, a place to choose the keyword, " keyword suggestion tool plus you will want to reference to. "
The keyword is determined, "from left important keywords" I would put. As mentioned in the position of the keyword, written in first is important. Also, it is a bad title is too long. The search results, but it is not displays only up to about 20 characters. However, it is not that has not been searched for have not been displayed, the importance of the keyword would be distributed.
Then, I have checked the tags in the text and significance. In particular, "strong characters" and "big character" is important. "Text written in large letters and bold important keywords must have," said the robot recognized. Characters written in the tag to describe the characters to highlight the heading tag and tag <b> and <strong> tag and tag <h1> are additional points from the text that is described elsewhere. However, just because it does not make sense to increase the sentence or all of the page, to be bold. I have to determine the degree of importance in comparison with the other text on the page. It will be in the order of <h>> <strong>> <b> in severity.
- Population La security link
Link la population security is a method for determining the degree of importance of the site by the number and quality of links that are stretched. Google is valued (incoming links) back links that are linked from other pages.
Is to increase the incoming links to, have the link at the request reciprocal links and search engine registration. Nevertheless, although some people when a reciprocal link, that link will earn and also that this is also a link from the page totally unrelated sites rating fall theme.
Also consider the source site link, since the evaluation of the page, are appreciated the relevance of the links from the page theme is strong and important pages. So, with the same theme, the same keywords, try to request a reciprocal link actively with high-quality site.
Search engine registration is valid and is registered with the major search engines directory type. Of course, even small and medium-sized search engine is evaluated if it is a number registered. However, (and some pages and cgi? Into address) will not be treated under dynamic page links that are generated, such as, "CGI" page of the form "html" display method.
Then, is this link, nothing will be evaluated, subject to evaluation as well as external links, internal links as well. Is an internal link, is a link from my site are links that can be put to freedom. Therefore, an attempt is made to link to the top page from all sub-pages. And at the same time improve the page rank, are also valid in the sense of better operable.
- Link Reputation
In order to determine the contents of the linked page, link reputation is a way to determine that based on the information (strings enclosed in <a> tag) link anchor text of the original site. Additional points higher landing page is a string of anchor text if you agree.
For example, if a link called "homework" in the anchor text of your landing page, the relevance of the "homework" of your landing page is strengthened. So, to link to this site if you ask put an anchor test called "life saving savings sideline" site and on keyword "life saving", "savings", "homework", the robot does appreciate each keyword is.
Conversely, if the keyword is included in the anchor text unrelated to the topic, theme site decreases. For example, you often see in the anchor text you want to link to sites that have been described as "click here", instead of "click here", so you can put your keyword in the anchor text associated with the link. Those that contain the keyword for the page title is the best.
Then, make sure the link anchor text. Anyway, if you get a link in an image link (banner), ask to put the attribute ALT. Is the text that appears in the alternative for when the image is not displayed with the attribute ALT.
Prabhakar
SEO & Rewriter ( Content)
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